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5 Key Elements Every Story Needs

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In everyday conversation we use the word "story" a lot. You might say to a colleague, "Wow, do I have a story for you!" Or maybe your friend says, "I have to tell you my story about the trip." 

But here's the thing...

Sometimes what follows is engaging and interesting. Other times it is a long, drawn-out, wandering trail of words.

If it's engaging, maybe you've been blessed with listening to a natural-born storyteller (there are a few of those out there). But most people could benefit from a …

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Problematic Pitch Decks And Solutions to Solve Them

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Not one of us is immune. It's just too easy. We need a crutch. After all, the stakes are high when you stand up in front of a group to pitch your passion. 

Judging Your Pitch Deck 

I once had the honor to be a part of a tech entrepreneur incubator pitch competition. Since I had previously taught public speaking for college students, I was chosen to be a judge of the competition. There were a number of great business business ideas. The concepts covered various sectors of society from nonprofit…

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This is Your Brain on Story: How and why storytelling works

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“If a picture is worth a thousand words
then a story is worth a thousand assurances.”
–  Annette Simmons, The Story Factor

 
Once upon a time a young woman worked as a marketing professional. Her career spanned 15 years before she found herself working for a toxic boss. The boss regularly verbally attacked members of the team. As a result, eventually a full, 22-person department turn over occurred under that person’s leadership (or lack thereof). The woman in marketing decided that if ever there…

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How to Find (and Share) Your Brand Story

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First, what is a brand story? You might think your brand story is about your company or business. That's partly true. But people do business with people, so your brand story is really about you. AND there's a big caveat to that...  

Talking about yourself may be uncomfortable but there is a way to do this which illustrates your expertise without being perceived as egotistical. The challenge is not too many people do this well.    

Your brand story can also be called your origin story, or your …

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How Brand Identity and Strategy Gives Businesses a Boost

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When you hear “brand,” what do you think? What conjures up in your mind? I bet it’s something like: brand name, logo, color scheme and maybe fonts and tag lines. But that’s the problem…

Those are just the surface-level (mostly visual) aspects of a brand.

The meaning of a brand – it’s identity and strategy – is what creates a real business advantage.  

After creating a visual representation of their brand, most small business owners stop and switch focus. They may think, “OK, I have my brand n…

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Can You Increase Intelligence Through Coaching?

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I'm a big fan of assessments. It's not that I believe assessment tools are 100% true or because I'm certified in the DISC assessment. I like them because they provide us with a framework for discussing things we normally don't talk about. Things like: 

  • How are you being perceived
  • What stresses you out?  
  • What matters to you the most?

Assessment tools don't make us more intelligent in terms of I.Q but they do make us more aware and that awareness helps us deal with people more effective…

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Cake or Clay? Metaphors in my solopreneur journey

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I thought owning my own business would be like making a cake. Being the systematic thinker that I am, my mindset was: I just need to find the right ingredients to business, put them together in the right order with the right quantity, the right conditions… and I’ll end up with a cake that everyone wants.

Right?

Not really.

Instead, my solopreneur journey thus far has felt more like a sugar rush with a recipe that wouldn’t rise into what I thought it should be.  

But as the end of 2021 arrive…

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Increase Confidence on Video: Define your Brand Personality

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When I was a copywriter, I had to learn to switch voices depending on which brand I was writing for at the time. To do this, I liked to visualize putting on a certain hat that matched the voice of the brand. In other words, does this brand wear a fedora, a baseball cap or a top hat? There is a personality in a brand. It provides a way for us to differentiate and show our uniqueness.

Video provides a medium to literally hear a voice and see a personality – and if it fits, perhaps wear an actual …

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Progress or Momentum: What Solopreneurs Need Most

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A few months ago, I was feeling a little stagnant in my business. While progress had happened, momentum felt stalled. There I was sighing loudly while staring at my computer screen thinking, "this just isn't working!" Then, I had an ah-ha moment.

I thought to myself, "Where have I been effective in the past? What has yielded results? What problem do I know I can help others solve?" After pondering those few questions, it dawned on me. "Promotional campaigns!" 

In my marketing career I managed …

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