Blog

video

YouTube Relaunch: Won't You Be My Subscriber? (for Storytelling Tips)

MrRodgersYouTube

Subscribing to a YouTube channel is like joining a neighborhood. It's like saying "yes" to seeing each other regularly and having conversations (in the comments).  

It reminds me so much of a community that I feel like I'm channeling Mr. Rogers when I ask, "Subscribe to my YouTube Channel for tips on storytelling."  

Previously, under a different iteration of my business, I created YouTube videos. I learned a lot. I experimented enough to know there's a knack to really taking on YouTube. It ca…

Read more…

Why Animated (Story) Video is so Effective

GettoGold

There's a way to stack the deck in your favor the next time you are conveying an important message. This might be required when you are hiring and onboarding or promoting your next big special offer for your business. 

In order to increase the likelihood of your audience following your direction you add 2 impactful ingredients together. It's kind of like adding two complimentary flavors into a soup recipe - they meld together to form something new and tasty!  

In this case, I'm referring to th…

Read more…

Increase Confidence on Video: Define your Brand Personality

ConfidenceonVideo_BrandPersonality_UpLevelC

When I was a copywriter, I had to learn to switch voices depending on which brand I was writing for at the time. To do this, I liked to visualize putting on a certain hat that matched the voice of the brand. In other words, does this brand wear a fedora, a baseball cap or a top hat? There is a personality in a brand. It provides a way for us to differentiate and show our uniqueness.

Video provides a medium to literally hear a voice and see a personality – and if it fits, perhaps wear an actual …

Read more…

5 Simple Ways to Promote Your Services + Feel Good About It!

DoItYourselfPromotion

It’s all too common for me to hear, “ugh, I don’t like marketing myself.” Why is this so common among solopreneurs, consultants or business owners?  

It reminds me of that scene in Jerry Maguire where the newly-solo sports agent is desperately trying to sign a big football star, Cushman. They’re in a hotel room and Cushman sees himself on the jumbotron and says, “I’m sick of me already, I’ve got Cush-lash.” 

Sometimes we as business owners can get tired of touting our own business. Maybe it fe…

Read more…

How I Became an Informercial Spokesperson at age 21

Screen Shot 2021-02-17 at 9.37.03 PM

It was 1997 and I was in working on my undergraduate degree in communication. I just landed a job at a radio station in Fort Lauderdale where I sat in a 10x6’ room with 5-6 other people calling loyal listeners to survey them on the latest radio playlist. It wasn’t glamourous but as a communication major I was proud to finally have a job “in my field” at a popular radio station. 

Having entrepreneurial parents, I lived through both the prosperity of being a business owner as well as the struggle…

Read more…