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Brand

Simplify Choice and Excel Success (As a Brand)

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One of the biggest challenges I see new entrepreneurs make is getting bogged down with choices.

  • Which version of my logo (or headshot) should I choose?
  • What online tools do I need?
  • How do I build a funnel?
  • How do I price my products and services?
  • Where should I promote myself?
  • Should I do video and if so, how do I do it?

These and many more decisions keep you busy and active, which feels productive but isn’t driving results. These professional people with many years of work experience…

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Choose Your Words Wisely: They are Your Brand

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Words have power. They can create. They can destroy. This is as evident historically as much as it is today. They are the key tool used to influence.

When it comes to business, the mark of an influential brand is when it’s gets woven into the fabric of our lives through language. For example, do you search things online or do you Google them? Do you send overnight packages, or do you FedEx it? When you hear, save 15% in 15 minutes or less, you know it’s a Geico commercial.

These brand-associat…

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The #1 Person to Know

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As they say in business it’s all about who you know. Do you have the right connections to get the job? Do you know anyone to help secure the project? Can so-and-so introduce you to the next deal? 

If the answer is no, what do you do? You network. You hand out business cards, send the LinkedIn InMail, and set up the 1-on-1 coffee meetings. Basically, you get the word out to as many people as possible to see if there are any mutual synergies. After all, we all strive to get ahead and be leaders i…

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How I Became an Informercial Spokesperson at age 21

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It was 1997 and I was in working on my undergraduate degree in communication. I just landed a job at a radio station in Fort Lauderdale where I sat in a 10x6’ room with 5-6 other people calling loyal listeners to survey them on the latest radio playlist. It wasn’t glamourous but as a communication major I was proud to finally have a job “in my field” at a popular radio station. 

Having entrepreneurial parents, I lived through both the prosperity of being a business owner as well as the struggle…

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