Why Animated (Story) Video is so Effective
There's a way to stack the deck in your favor the next time you are onboarding a client. It's great to get another sale for your service business but what does your client's experience look like when they work with you?
Take John for instance... his business is successful but he often finds people have misconceptions about what he does as a CPA. "Right away, they think all I do are taxes but there's a whole lot more to it than that." It's important to John that the clients he does take on hav…
5 Tips for Business Storytellers
If you own a business, you have an obligation to tell good stories. As a business owner you, quite frequently, talk to an audience. Whether that's an audience of one or many, it's an audience.
On a daily basis you speak with customers, employees and prospects. Think of the last person you spoke to about work. What category did the conversation fall into?
- Were you in a training conversation?
- Were you in a selling conversation?
- Maybe it was a networking conversation?
Because of your posi…
Business Lessons from TV: Better Call Saul
Spoiler alerts! Don’t say I didn’t warn you.
As a video storyteller myself, I have my favorites in television and film. There are certain shows that feel like friendships to me. When a series I know and love comes to an end, I feel regret because I'll miss seeing my friends!
Television shows are created, just like the work I do. Basically, it starts with an idea, a strategy session(s) with other people, followed by writing a script and then the visual representation we watch on a screen.…
5 Key Elements Every Story Needs
In everyday conversation we use the word "story" a lot. You might say to a colleague, "Wow, do I have a story for you!" Or maybe your friend says, "I have to tell you my story about the trip."
But here's the thing...
Sometimes what follows is engaging and interesting. Other times it is a long, drawn-out, wandering trail of words.
If it's engaging, maybe you've been blessed with listening to a natural-born storyteller (there are a few of those out there). But most people could benefit from a …
Problematic Pitch Decks And Solutions to Solve Them
Not one of us is immune. It's just too easy. We need a crutch. After all, the stakes are high when you stand up in front of a group to pitch your passion.
Judging Your Pitch Deck
I once had the honor to be a part of a tech entrepreneur incubator pitch competition. Since I had previously taught public speaking for college students, I was chosen to be a judge of the competition. There were a number of great business business ideas. The concepts covered various sectors of society from nonprofit…
This is Your Brain on Story: How and why storytelling works
“If a picture is worth a thousand words
then a story is worth a thousand assurances.”
– Annette Simmons, The Story Factor
Once upon a time a young woman worked as a marketing professional. Her career spanned 15 years before she found herself working for a toxic boss. The boss regularly verbally attacked members of the team. As a result, eventually a full, 22-person department turn over occurred under that person’s leadership (or lack thereof). The woman in marketing decided that if ever there…
How to Find (and Share) Your Brand Story
First, what is a brand story? You might think your brand story is about your company or business. That's partly true. But people do business with people, so your brand story is really about you. AND there's a big caveat to that...
Talking about yourself may be uncomfortable but there is a way to do this which illustrates your expertise without being perceived as egotistical. The challenge is not too many people do this well.
Your brand story can also be called your origin story, or your …
How Brand Identity and Strategy Gives Businesses a Boost
When you hear “brand,” what do you think? What conjures up in your mind? I bet it’s something like: brand name, logo, color scheme and maybe fonts and tag lines. But that’s the problem…
Those are just the surface-level (mostly visual) aspects of a brand.
The meaning of a brand – it’s identity and strategy – is what creates a real business advantage.
After creating a visual representation of their brand, most small business owners stop and switch focus. They may think, “OK, I have my brand n…
Can You Increase Intelligence Through Coaching?
I'm a big fan of assessments. It's not that I believe assessment tools are 100% true or because I'm certified in the DISC assessment. I like them because they provide us with a framework for discussing things we normally don't talk about. Things like:
- How are you being perceived?
- What stresses you out?
- What matters to you the most?
Assessment tools don't make us more intelligent in terms of I.Q but they do make us more aware and that awareness helps us deal with people more effective…
Cake or Clay? Metaphors in my solopreneur journey
I thought owning my own business would be like making a cake. Being the systematic thinker that I am, my mindset was: I just need to find the right ingredients to business, put them together in the right order with the right quantity, the right conditions… and I’ll end up with a cake that everyone wants.
Instead, my solopreneur journey thus far has felt more like a sugar rush with a recipe that wouldn’t rise into what I thought it should be.
But as the end of 2021 arrive…