Blog

The Power of Influence: A Comprehensive Guide to Influencer Marketing

Influencer

With the launch of my new podcast about holistic health, I realized something... As the host, talking about holistic health (due to our family health food store and my previous experience with nutrition), am I an "influencer" of sorts? Gulp! There was almost a cringe reflex! It sounds a bit vain and self centered. BUT... why? If the strategy works, I quickly thought 'get over it.' That's when I decided to dive in a bit further on this topic and answer: What are the benefits of influencer marketi…

Read more…

Get the Most out of Content Marketing: Types of Content Marketing and Benefits

Content Marketing

Content marketing involves creating and distributing valuable, relevant and consistent content. Doing this over time, will attract an audience. But being consistent is challenging. Being relevant to someone else's needs instead of just talking about what you want, also takes effort. 

The goal is engagement... what does that mean? Conversations. The whole goal of effective content marketing is to start conversations. Because once you attract with relevant, meaningful content people relate to you…

Read more…

Why Marketing Director's Need External Agency Support

Agency Leverage

I was recently in a conversation with someone who said, "I'll never hire another marketing agency." When asked why he said, "they don't bring results I want and need." 

I couldn't argue with him. A lot of them don't. And there are a lot of reasons why clients might be disappointed with their agency. (see below for a full list!)

At the same time I know from my time as a marketing director inside an organization, there was no possible way I alone could have executed all the marketing that needed…

Read more…

Email Marketing for Business Growth (Plus Do's and Don'ts to Remember)

Email Marketing

Make no mistake, email marketing is alive and well! Why? Because it's personal. It's from me, to you. And it's delivered straight into your very own mailbox... which half the time, is right in front of your face! 

Whether it's effective (or not) is up to you. There are rules to the game, of course. And to do it well, it's best to follow some tried and true methods. But far be it from me, to tell you not to break some of the rules! However, as my middle school English teacher used to say, it's o…

Read more…

Social Media is More than Posting Content! Key Steps for Effective Social Media Marketing

Social Media Marketing

Consistency is key. And I can say, that even as a marketing consultant, I've found it very difficult to be consistent over time with social media. But I will tell you one thing... when I was consistent, I created opportunities!

First thing is first...

We all need to realize that an effective social media strategy involves a lot more than simply posting content about a theme or niche. The most effective strategy for using social media marketing to grow your business involves a comprehensive app…

Read more…

20 Types of Digital Marketing

20 Digital Marketing Strategies

When I say "digital marketing" what is the top word or phrase that comes to mind? If I asked a room full of people this question, I would bet money that I would get a room full of answers. 

There are many kinds of digital marketing. To get some clarity on what we could be using to market our businesses, I gathered a list of 20 types of "digital marketing."

My suggestion: make it useful and print it out like a checklist. This might help you hone in on strategies you have not yet leveraged.  

Read more…

Can Social Content Make a Difference? My Social Experiment with LinkedIn Live

SocialmediaLinkedInLive

Can social media content really make a difference? Some swear by social media, telling me they can trace every client back to their (consistent) social media presence. Others strongly dislike social media and say for them, it's a waste of time. 

Personally, I don't think there is a black-and-white answer to this question. There are a lot of factors to consider, such as quality content, consistency of use, and engagement with other accounts, to name a few.  

My Social Experiment  

About five w…

Read more…

Unlocking Growth: How a Fractional CMO Can Transform Your Small Business

Unlock Growth CMO

We are moving faster every day. The market changes swiftly. Remote work is dominating and the gig economy is alive and well. 

Small- and medium-sized businesses face unique challenges when it comes to managing marketing. Often, small marketing budgets are not spent strategically and therefore get lackluster results. Business owners get burned by one-off "marketing" solutions that promise to be the end-all-be-all answer.

On the other hand, a strategic marketing partner and advisor who acts as a…

Read more…

STORY: About critical thinking and questions

Belief can be manipulated

A grade school teacher once told my mom, "Kery just wants things to be fair."

In college, I gravitated toward classes like Intercultural Communication, Women's Studies and Rhetoric. I appreciate the differences in people. It just hurt my heart when I saw injustice in the world. And I had a desire to do something about it. What? I didn't know... but something. 


So, while I was in college I looked for ways to further the cause of fairness. In one such instance I volunteered for the Anti Defama…

Read more…

Audience Psychology for Business Success (Using Animated Video)

Psychology Business Success

Recently in a networking conversation, after I introduced myself someone said, "Animated video? That sounds juvenile." Well, I beg to differ.  

How do you win hearts and minds in a time when everyone is selling something (constantly)?

When it comes to marketing your business, you can easily be a stuffed shirt. Just do what everyone else does... advertise, promote, tell them verbally. 

Or, you can be unique

You can entertain just as much as you persuade. You can ask questions, listen and be…

Read more…