Be afraid, be very afraid… when trying something new. This is how your brain thinks naturally, due to survival mechanisms. Now add on top of that, a global pandemic, job insecurity, a changing economy and small businesses failing. All of these are just a few sources of stress we face in 2021.
It’s no wonder a common theme coming up in coaching conversations I’ve had lately is fear. Here are just a few examples:
- “Fear is holding me back.”
- “I’m scared of the overhead of a business.”
- “I’m a…
One of the biggest challenges I see new entrepreneurs make is getting bogged down with choices.
- Which version of my logo (or headshot) should I choose?
- What online tools do I need?
- How do I build a funnel?
- How do I price my products and services?
- Where should I promote myself?
- Should I do video and if so, how do I do it?
These and many more decisions keep you busy and active, which feels productive but isn’t driving results. These professional people with many years of work experience…
Words have power. They can create. They can destroy. This is as evident historically as much as it is today. They are the key tool used to influence.
When it comes to business, the mark of an influential brand is when it’s gets woven into the fabric of our lives through language. For example, do you search things online or do you Google them? Do you send overnight packages, or do you FedEx it? When you hear, save 15% in 15 minutes or less, you know it’s a Geico commercial.
As Shakespeare famously wrote, “What's in a name? That which we call a rose by any other name would smell as sweet.” This, from Romeo and Juliet, is about the fact that names mean what we make them mean, as they did for the Montagues and Capulets.
So, what is a brand name anyway? Who decides the strength of a brand -- the consumer or the company founder? And how can you improve the strength of your own brand?
Let’s break it down.
WHAT IS A BRAND?
As language evolves and perspective widens…
I’m no early adopter but I am interested in exploring new opportunities. So, as Clubhouse started blowing up in popularity recently, I got curious… and an unsolicited invite.
So, I joined, turned notifications on and participated in a few “rooms” to check it out. This audio-only, community-based social media platform does have its advantages:
- bringing together without the pressure of video, meeting and connecting with people worldwide, getting access to big-name leaders, to name a few.
What is influence? Today we may think of an “online influencer” when we hear the word. That’s not the type of influence I’m talking about.
I’m talking about becoming a person of influence – someone who has 360-degrees of communication confidence, is thought of as powerful (in the best light) and has a strong personal brand. Being a person of influence is someone who:
- Motivates people to take action
- Inspires people to join a cause or movement
- Is listened to, heard, respected
- Ensures accoun…