When you hear the word “influence” you may think of influencer marketing but that is just one context.
If you are a leader of others or a business owner/entrepreneur – especially one where you are the brand – then you may want to focus on your influence. Why? Because I speak to leaders all the time who say things like:
- "I feel like my (brand) story is unclear"
- "I’ve got next-level challenges in my business now" (i.e. growth)
- "I’m not feeling confident" (in a new area)
- "I want those ar…
Most communication coaches and consultants focus on improving public speaking and leadership skills. They may help you prepare for your next big event presentation or lead your team with confidence in meetings.
But here’s the problem... You get so consumed with what you say and how you say it that you forget who it’s for.
And let me be clear, public speaking is a very valuable skill. And giving a speech in front of an audience can be very powerful for your brand and business. BUT…