As Shakespeare famously wrote, “What's in a name? That which we call a rose by any other name would smell as sweet.” This, from Romeo and Juliet, is about the fact that names mean what we make them mean, as they did for the Montagues and Capulets.
So, what is a brand name anyway? Who decides the strength of a brand -- the consumer or the company founder? And how can you improve the strength of your own brand?
Let’s break it down.
WHAT IS A BRAND?
As language evolves and perspective widens…
No one wants to be “salesy.” I know this, because my entrepreneurial clients they tell me so! It doesn’t matter how long they’ve been in business; this feeling still comes up. The word “salesperson” still seems to conjure up the image of the used-car salesman and it feels “pushy” and “invasive.”
But newsflash – we are all in sales (in one way or another) – especially as entrepreneurs! So, whether we are:
- selling ourselves to get a contract,
- selling our ideas to key stakeholders,
I’m no early adopter but I am interested in exploring new opportunities. So, as Clubhouse started blowing up in popularity recently, I got curious… and an unsolicited invite.
So, I joined, turned notifications on and participated in a few “rooms” to check it out. This audio-only, community-based social media platform does have its advantages:
- bringing together without the pressure of video, meeting and connecting with people worldwide, getting access to big-name leaders, to name a few.
What is influence? Today we may think of an “online influencer” when we hear the word. That’s not the type of influence I’m talking about.
I’m talking about becoming a person of influence – someone who has 360-degrees of communication confidence, is thought of as powerful (in the best light) and has a strong personal brand. Being a person of influence is someone who:
- Motivates people to take action
- Inspires people to join a cause or movement
- Is listened to, heard, respected
- Ensures accoun…
As they say in business it’s all about who you know. Do you have the right connections to get the job? Do you know anyone to help secure the project? Can so-and-so introduce you to the next deal?
If the answer is no, what do you do? You network. You hand out business cards, send the LinkedIn InMail, and set up the 1-on-1 coffee meetings. Basically, you get the word out to as many people as possible to see if there are any mutual synergies. After all, we all strive to get ahead and be leaders i…
You can’t outrun them. You can’t escape. You can’t deny them… but you still try to at work and in business. Why are we so reluctant to combine emotions with work? It’s like we’ve defined “professionalism” with a non-expressive, cold, almost-robotic stoicism. But we are human, and emotions are part of the human experience.
One key factor that sets us apart from machines and makes us irreplaceable at work are our emotions. Emotions are as much a part of the persuasive communication model created…
It was 1997 and I was in working on my undergraduate degree in communication. I just landed a job at a radio station in Fort Lauderdale where I sat in a 10x6’ room with 5-6 other people calling loyal listeners to survey them on the latest radio playlist. It wasn’t glamourous but as a communication major I was proud to finally have a job “in my field” at a popular radio station.
Having entrepreneurial parents, I lived through both the prosperity of being a business owner as well as the struggle…