This is Your Brain on Story: How and why storytelling works
“If a picture is worth a thousand words
then a story is worth a thousand assurances.”
– Annette Simmons, The Story Factor
Once upon a time a young woman worked as a marketing professional. Her career spanned 15 years before she found herself working for a toxic boss. The boss regularly verbally attacked members of the team. As a result, eventually a full, 22-person department turn over occurred under that person’s leadership (or lack thereof). The woman in marketing decided that if ever there…
Increase Confidence on Video: Define your Brand Personality
When I was a copywriter, I had to learn to switch voices depending on which brand I was writing for at the time. To do this, I liked to visualize putting on a certain hat that matched the voice of the brand. In other words, does this brand wear a fedora, a baseball cap or a top hat? There is a personality in a brand. It provides a way for us to differentiate and show our uniqueness.
Video provides a medium to literally hear a voice and see a personality – and if it fits, perhaps wear an actual …
Progress or Momentum: What Solopreneurs Need Most
A few months ago, I was feeling a little stagnant in my business. While progress had happened, momentum felt stalled. There I was sighing loudly while staring at my computer screen thinking, "this just isn't working!" Then, I had an ah-ha moment.
I thought to myself, "Where have I been effective in the past? What has yielded results? What problem do I know I can help others solve?" After pondering those few questions, it dawned on me. "Promotional campaigns!"
In my marketing career I managed …
Top 6 Mistakes to Avoid in Your Next BIG Promotion
If you’re a creative coach or consultant you might be excited to launch your website, workshop, podcast, book or new offer. After you’ve spent a lot of time, effort and energy in creating your beloved product, service or creative project you click “go live” and wait.
You likely post about it on all of your social media channels and exhale with relief and a sense of accomplishment, only to notice a disappointing response. As the days go by you quit talking about it – it feels so self-serving to…
5 Simple Ways to Promote Your Services + Feel Good About It!
It’s all too common for me to hear, “ugh, I don’t like marketing myself.” Why is this so common among solopreneurs, consultants or business owners?
It reminds me of that scene in Jerry Maguire where the newly-solo sports agent is desperately trying to sign a big football star, Cushman. They’re in a hotel room and Cushman sees himself on the jumbotron and says, “I’m sick of me already, I’ve got Cush-lash.”
Sometimes we as business owners can get tired of touting our own business. Maybe it fe…
The Cost of Low Influence
When you hear the word “influence” you may think of influencer marketing but that is just one context.
If you are a leader of others or a business owner/entrepreneur – especially one where you are the brand – then you may want to focus on your influence. Why? Because I speak to leaders all the time who say things like:
- "I feel like my (brand) story is unclear"
- "I’ve got next-level challenges in my business now" (i.e. growth)
- "I’m not feeling confident" (in a new area)
- "I want those ar…
11 Fear Traps to Avoid When Creating Business
Be afraid, be very afraid… when trying something new. This is how your brain thinks naturally, due to survival mechanisms. Now add on top of that, a global pandemic, job insecurity, a changing economy and small businesses failing. All of these are just a few sources of stress we face in 2021.
It’s no wonder a common theme coming up in coaching conversations I’ve had lately is fear. Here are just a few examples:
- “Fear is holding me back.”
- “I’m scared of the overhead of a business.”
- “I’m a…
Simplify Choice and Excel Success (As a Brand)
One of the biggest challenges I see new entrepreneurs make is getting bogged down with choices.
- Which version of my logo (or headshot) should I choose?
- What online tools do I need?
- How do I build a funnel?
- How do I price my products and services?
- Where should I promote myself?
- Should I do video and if so, how do I do it?
These and many more decisions keep you busy and active, which feels productive but isn’t driving results. These professional people with many years of work experience…
Choose Your Words Wisely: They are Your Brand
Words have power. They can create. They can destroy. This is as evident historically as much as it is today. They are the key tool used to influence.
When it comes to business, the mark of an influential brand is when it’s gets woven into the fabric of our lives through language. For example, do you search things online or do you Google them? Do you send overnight packages, or do you FedEx it? When you hear, save 15% in 15 minutes or less, you know it’s a Geico commercial.
How (Socially) Wealthy are You? Create it with Conversational Power
I bet you want to be wealthy. I know I do.
Some might read that as greedy or selfish. That makes me curious…what is your definition of “wealthy”? And how much time do you spend evaluating other types of wealth beyond financial?
What does Wealth Mean, Really?
First, we tend to think of wealth as it applies to being financially wealthy. But there are other types. As far as finances go, doesn’t it make logical sense that if your needs are met, then you can more effectively help others? If y…