Level Up Your Brand Power - with The 8 C’s of Enduring Power


As Shakespeare famously wrote, “What's in a name? That which we call a rose by any other name would smell as sweet.” This, from Romeo and Juliet, is about the fact that names mean what we make them mean, as they did for the Montagues and Capulets. 

So, what is a brand name anyway? Who decides the strength of a brand -- the consumer or the company founder? And how can you improve the strength of your own brand? 

Let’s break it down.


As language evolves and perspective widens…

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Persuasion without Push: Master the art without being salesy

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No one wants to be “salesy.” I know this, because my entrepreneurial clients they tell me so! It doesn’t matter how long they’ve been in business; this feeling still comes up. The word “salesperson” still seems to conjure up the image of the used-car salesman and it feels “pushy” and “invasive.”   

But newsflash – we are all in sales (in one way or another) – especially as entrepreneurs! So, whether we are:

  • selling ourselves to get a contract,
  • selling our ideas to key stakeholders,
  • selling…

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Why Clubhouse is Annoying and Amazing + Tips to Boost Your “Talk Power"

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I’m no early adopter but I am interested in exploring new opportunities. So, as Clubhouse started blowing up in popularity recently, I got curious… and an unsolicited invite.

So, I joined, turned notifications on and participated in a few “rooms” to check it out. This audio-only, community-based social media platform does have its advantages:

  • bringing together without the pressure of video, meeting and connecting with people worldwide, getting access to big-name leaders, to name a few.


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5 Influence Strategies to Know & Use: For your business and as a consumer

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What is influence? Today we may think of an “online influencer” when we hear the word. That’s not the type of influence I’m talking about.

I’m talking about becoming a person of influence – someone who has 360-degrees of communication confidence, is thought of as powerful (in the best light) and has a strong personal brand. Being a person of influence is someone who:

  • Motivates people to take action
  • Inspires people to join a cause or movement
  • Is listened to, heard, respected
  • Ensures accoun…

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The #1 Person to Know


As they say in business it’s all about who you know. Do you have the right connections to get the job? Do you know anyone to help secure the project? Can so-and-so introduce you to the next deal? 

If the answer is no, what do you do? You network. You hand out business cards, send the LinkedIn InMail, and set up the 1-on-1 coffee meetings. Basically, you get the word out to as many people as possible to see if there are any mutual synergies. After all, we all strive to get ahead and be leaders i…

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Your Emotions at Work: What do Emotions have to do with Business?


You can’t outrun them. You can’t escape. You can’t deny them… but you still try to at work and in business. Why are we so reluctant to combine emotions with work? It’s like we’ve defined “professionalism” with a non-expressive, cold, almost-robotic stoicism. But we are human, and emotions are part of the human experience. 

One key factor that sets us apart from machines and makes us irreplaceable at work are our emotions. Emotions are as much a part of the persuasive communication model created…

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Coaching: Top Skills for Leaders During Disruption


The word “coach” on its own may conjure up images of a whistle-wearing leader in gym clothes carrying a clipboard but coaching today is much more than that. There are executive coaches, accountability coaches, health coaches and many more. Coaching is different than mentoring, separate from therapy and distinct from training and consulting. So, what is coaching?  

During my certification as a coach I adopted this definition, “coaching is a growth-promoting relationship that elicits autonomous m…

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How I Became an Informercial Spokesperson at age 21

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It was 1997 and I was in working on my undergraduate degree in communication. I just landed a job at a radio station in Fort Lauderdale where I sat in a 10x6’ room with 5-6 other people calling loyal listeners to survey them on the latest radio playlist. It wasn’t glamourous but as a communication major I was proud to finally have a job “in my field” at a popular radio station. 

Having entrepreneurial parents, I lived through both the prosperity of being a business owner as well as the struggle…

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