Top 6 Mistakes to Avoid in Your Next BIG Promotion
If you’re a creative coach or consultant you might be excited to launch your website, workshop, podcast, book or new offer. After you’ve spent a lot of time, effort and energy in creating your beloved product, service or creative project you click “go live” and wait.
You likely post about it on all of your social media channels and exhale with relief and a sense of accomplishment, only to notice a disappointing response. As the days go by you quit talking about it – it feels so self-serving to…
5 Simple Ways to Promote Your Services + Feel Good About It!
It’s all too common for me to hear, “ugh, I don’t like marketing myself.” Why is this so common among solopreneurs, consultants or business owners?
It reminds me of that scene in Jerry Maguire where the newly-solo sports agent is desperately trying to sign a big football star, Cushman. They’re in a hotel room and Cushman sees himself on the jumbotron and says, “I’m sick of me already, I’ve got Cush-lash.”
Sometimes we as business owners can get tired of touting our own business. Maybe it fe…
4 Phrases That Kill Your Brand Influence
I’ve been meeting a lot of new people lately. If you’re a soloprenuer, coach, or consultant then you know just how important networking is to your success.
The trick to networking is making it effective by elevating your brand. The challenge is, how do you define “effective” networking? Do you think networking is only effective if it results in sales? If you said yes, then I have to blast the buzzer on you and say: EEEE wrong answer! Here’s a story to prove it:
I recently went to a lunch with…
The Cost of Low Influence
When you hear the word “influence” you may think of influencer marketing but that is just one context.
If you are a leader of others or a business owner/entrepreneur – especially one where you are the brand – then you may want to focus on your influence. Why? Because I speak to leaders all the time who say things like:
- "I feel like my (brand) story is unclear"
- "I’ve got next-level challenges in my business now" (i.e. growth)
- "I’m not feeling confident" (in a new area)
- "I want those ar…
11 Fear Traps to Avoid When Creating Business
Be afraid, be very afraid… when trying something new. This is how your brain thinks naturally, due to survival mechanisms. Now add on top of that, a global pandemic, job insecurity, a changing economy and small businesses failing. All of these are just a few sources of stress we face in 2021.
It’s no wonder a common theme coming up in coaching conversations I’ve had lately is fear. Here are just a few examples:
- “Fear is holding me back.”
- “I’m scared of the overhead of a business.”
- “I’m a…
Simplify Choice and Excel Success (As a Brand)
One of the biggest challenges I see new entrepreneurs make is getting bogged down with choices.
- Which version of my logo (or headshot) should I choose?
- What online tools do I need?
- How do I build a funnel?
- How do I price my products and services?
- Where should I promote myself?
- Should I do video and if so, how do I do it?
These and many more decisions keep you busy and active, which feels productive but isn’t driving results. These professional people with many years of work experience…
Choose Your Words Wisely: They are Your Brand
Words have power. They can create. They can destroy. This is as evident historically as much as it is today. They are the key tool used to influence.
When it comes to business, the mark of an influential brand is when it’s gets woven into the fabric of our lives through language. For example, do you search things online or do you Google them? Do you send overnight packages, or do you FedEx it? When you hear, save 15% in 15 minutes or less, you know it’s a Geico commercial.
Feel Attacked? Learn Your Stress Communication Style
We are living in a time where we are surrounded with confrontations and conflict. As you know, it can be quite stressful!
When you get stressed out, emotions run high, and you may find yourself reacting in a way that doesn’t portray you as the best version of yourself (or your personal brand).
A prominent psychotherapist, Virginia Satir, pointed out that we react to both stress and threats to our self-esteem (ie. think intelligence insults) by taking on one of five defensive communication st…
How (Socially) Wealthy are You? Create it with Conversational Power
I bet you want to be wealthy. I know I do.
Some might read that as greedy or selfish. That makes me curious…what is your definition of “wealthy”? And how much time do you spend evaluating other types of wealth beyond financial?
What does Wealth Mean, Really?
First, we tend to think of wealth as it applies to being financially wealthy. But there are other types. As far as finances go, doesn’t it make logical sense that if your needs are met, then you can more effectively help others? If y…